![]() While Supercell's biggest rival, King, has just floated on the New York Stock Exchange – albeit with shares dropping 16% following their debut – Supercell opted to take a $1.5bn strategic investment from Japanese companies SoftBank and GungHo in October 2013 to fuel its ambition to become "the first truly global games company".īoom Beach's performance on the App Store will be watched carefully by the games industry to see how Supercell is progressing along that road. And if you want to make an industry for the long-term, if you can't create fun games, there's no future." "Games are still a form of art, not a form of science. He also criticised unnamed rivals who he saw as reducing game design to a formula. "When you prioritise engagement and retention – making a great game that people play often and want to play for a long time – they are happy to pay." ![]() ![]() HD gameplay video of War of Beach - Empire Raiders G. "The huge irony here is that if the monetisation is not your number one priority, that actually leads to better monetisation," Paananen told The Guardian in July 2013. War of Beach - Empire Raiders gameplay by LUCKY GIRLS LIMITED Android, iOS,iPhone,iPad Gameplay Trailer. Supercell's CEO Ilkka Paananen has talked publicly about the company's determination not to fall into the trap of thinking more about "monetisation" techniques than about gameplay – an accusation that has regularly been levelled at the free-to-play industry by some gamers. The company reported a profit of $464m for the year. It ended 2013 with 132 staff, with overall revenues of $892m meaning $6.75m per employee. On a pure headcount basis, Supercell is currently one of the most profitable games companies in the world. That matches the release strategy for Clash of Clans and Hay Day, which launched for iOS in the summer of 2012, then for Android in October and November 2013 respectively. Like the two previous games, it is free to play, but makes its money from in-app purchases of its virtual diamonds currency, ranging from £2.99 to £69.99 at a time.Īndroid gamers will be frustrated at the news that for now, Boom Beach is only available for Apple's iPhone and iPad. ![]() The difference this time is that the setting is modern military, rather than fantasy: goblins, wizards and barbarians have been swapped out in favour of riflemen, medics and tanks.īoom Beach has been available in beta in Canada for several months, as Supercell tested and refined the game before launching it globally. ![]()
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